“Why create a website?”  I get this question a lot. 

My answer is, “a website is your most powerful online asset” 

Whether you decide to create a personal website to share your passion for fashion, sell services/products, inform an international audience about your business or any other reasons you might have- a website is your best bet. 

Here are more reasons to create a website.  

Reasons why you should create a website 

  • Make new connections: Owning a website helps you to connect with new people. The best thing is that you can easily create global connections and networks of like-minded people.
  • Share Your Passion: A website is the easiest way to share your passions. You can do this using multiple types of content including video, audio, and written content.
  • Share your expertise: A website is great platform to share your portfolio and use your expertise to help other people.
  • Make money: You can scale up your website and start making money from affiliate programs, online courses, and other products or services.   The income potential is unlimited as long as you target the right audience and market yourself.
  • Promote your business: A business website is great for promoting your products or services and get new leads online.
  • Leave the 9-5 Routine: If you are like me, you probably hate rush hour commuting, office politics, reporting to other people and other un-pleasantries that are typical of most 9-5 jobs. With blogging, you can make up to $ 65,000/ month in passive income which is more than enough to help you confidently quit your job.

What are the different types of Websites?

Websites can be used for a multitude of purposes. Here are the most common types of websites based on functionality.

Brochure Websites 

A Brochure website is made up of a few pages. This type of websites is mainly used by small businesses that want to establish an online presence. Typical brochure websites are made up of a homepage, contact us and about us page.

E-commerce websites

This category represents a type of websites through which users can buy and pay for products or services. Some of the well-known e-commerce websites include Amazon, E-bay, and Jumia. 

While some people create an e-commerce website and build a business around it most E-commerce websites are an extension of a business that already exists.

Blogging websites

A blog is a website that is consistently updated with new information in the form of posts. There are various types of posts suitable for blog websites including video, articles, and podcasts.  The main difference between a blog and traditional websites is that blogs are updated regularly with new content.

Users also engage with content on blogs by either commenting or sharing.  Blogs can be updated on a monthly, weekly or daily basis depending on the target audience. Of course, you may still need to update traditional websites, however, for the most part, content on such websites remains the same for extended periods.

Web Portal 

A web portal is a web-based platform that provides personalized information or services to a specific group of users. In other words, Portal technology provides a gateway to underlying functionalities of a system.

In the business world, web portals provide a centralized access point to information for suppliers, customers, and employees. Web portals can be used to provide such users with the supplier’s profile, stock balance, training manuals, and employee training.

The main difference between a web portal and traditional websites is that the former is meant for a limited group of users.  Web portals also require users to log in – this allows the system to provide more personalized information.

Community Building Websites.

Web/Online communities are a form a virtual community created to bring together people of similar interests focus on creating relationships and forming a “family”

Social media networks such as Myspace, Twitter and Facebook are the most prominent types of virtual communities.   

Businesses can leverage online communities to gain insight into customers’ needs, tastes, and preferences.  Online communities also improve reputation and are great for maintaining customers’’ loyalty”

Business Website

Business websites are exclusively dedicated to representing a company or large business organization. A business website is usually branded with the same colors and logo as the business. It also communicates the company’s core statements, values and the type of services or products. While E-commerce websites are business websites, it is possible to create a business website that leads customers to a store without selling products on the website.

Personal Websites.

A personal website contains content that is personal. It usually conveys your work, family, hobbies, interests, ideas, thoughts or anything that you are passionate about.

Your contact information, a list of your favorite topics such as sports, self-authored books, testimonials, your picture or online diaries are all examples of things that you could include on your personal website.

As a professional, owning a personal website boosts your chances of getting hired because it helps you to stand out and helps you to showcase your skills.


Eliud is a WordPress Website Designer, Content Creator (copywriter) and SEO-Expert living in Nairobi, Kenya. He is a fan of technology, design, and entrepreneurship. Eliud’s other interests include writing, reading and innovation.

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