Every website owner needs Google Analytics to understand how visitors are interacting with your content.

Google Analytics allows you to collect detailed statistics related to your website’s page views, bounce rate, user engagement, top-ranking keywords and more.

But in order to get started, you need to install it on your website/blog. In this guide, you will learn how to work with Google analytics on your WordPress website.    

Step 1:  Create a Gmail Account. 

You can skip this step if you already have an existing Google account.  If you are new to Gmail, follow the steps below.  

  1. Search for Gmail on your browser or click here to create a new Google account
  2. Fill all the required information, and click “Create your profile” to complete the registration process.  
  3. Use your new account info to login to your Google account.  

Create a Gmail account



 Step 2:  Use Google Account to Sign Up with Google Analytics

You need to create a Google Analytics account to start analyzing your site’s stats. Follow the following steps to sign up to Google Analytics for free.

  1. Click on the following link to access the Sign-up page.  

Google analytics


2. Click on Sign Up and fill in the required information to create your free google analytics account. Make sure you fill in the correct property information for accurate stats.   

Google analytics on WordPress

    3.  Click on the create account button to generate your unique tracking ID. You need to copy and paste the tracking Id to your site in order to start receiving stats.    


Google Tracking ID


Step 3:  Install Google Analytics Tracking Code on WordPress  


You need to ensure that your tracking ID is installed on every page on your site to be able to track your site’s metrics. 

There are several ways of doing this but the easiest way is to use the “Insert Header and Footer” WordPress plugin.  This Plugin is user-friendly and is recommended if coding is not your thing.  

How to use the Insert Header and Footer Plugin to install Google Analytics on WordPress  

  1.  Click on the “Add New Plugin” link on your WordPress Dashboard.  

WordPress plugins


    2  Search for the “Insert Headers and Footers” in the search box on the right top corner and press Enter. Choose the plugin by WPbeginner and Click “Install”                          and activate the Plugin. 


Insert Headers and footers

   3. Implement the tracking ID generated earlier on your WordPress site by hovering to Settings >> Insert Headers and footers.  


Paste Your Google Analytics tracking ID  in the box labeled “Scripts in footer” and click “save” to complete the process. 

You have now successfully implemented Google analytics on every page on your site.  Note that it might take a few days before you start seeing detailed stats about your website.    

Summary Video  

Eliud is a WordPress Website Designer, Content Creator (copywriter) and SEO-Expert living in Nairobi, Kenya. He is a fan of technology, design, and entrepreneurship. Eliud’s other interests include writing, reading and innovation.

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