Content marketing is one of the most effective methods to promote your small business online. Not only does it give you an opportunity to create content that speaks to your audience and encourages them to come back to your website, but it positions your business as an authority figure.
In this article, I’ve rounded up five ways to improve your content marketing efforts and get more return out of your investment.
Listen to what your customers want
Use Google Analytics and tracking tools to see what pages your customers are reading, what content they’re interacting with, and how they’re doing so.
If you see that content on a particular topic is doing well, then write more content on that topic to satisfy audience demand and improve your SEO rankings in the process. It’s a simple process that works.
Social media can transform your content marketing. If you have a small blog without a loyal reader base, consider tweeting and Facebooking your latest post to alert people and get them to check out your site.
Don’t forget to post on social media at optimal times so that you can reach the widest possible audience. Hashtags, sponsored posts, retweets and audience engagement can all boost the amount of traffic going back to your site.
Tell a story
If you want to increase conversions and boost the engagement levels of your blog posts, learn to become a storyteller rather than a marketer.If you’re not sure how to tell a story on your blog, consider writing a case study or discussing the history of your business.
Engage and hook your readers with emotion and real people, and you’ll be well on your way to improving your content marketing.
Plus, you can engage customers by asking them to leave comments, adding a poll to the end of your blog and continuing the conversation on social media, well after the blog post has been published.
Use visual media
Visual media, like images, GIFs, videos and infographics, can all be used to improve the quality of your content and make it more exciting for your readers.
Visual content marketing is on the up, so it makes sense to follow the trends and create content that people are going to want to consume. Plus, visual content is more sharable and memorable, so you’ll be increasing your brand awareness when you choose this method.
Optimise your content
Optimising content for the appropriate keywords is one of the best ways to boost your content marketing efforts. We blogged about on-page optimisation here, and discussed just how simple it can be to add keywords to your posts.
After all, the better you can optimise your content, the more likely you are to rank well for it on search engines and drive organic traffic to your website. Isn’t that what content marketing is all about!?